In 2010 holiday in Greece was chosen by a large number of Russians. During the visit the Deputy Minister of Tourism of Greece George Gikitiadis to Moscow in mid-December the press reported the data on the number of Russian tourists, who visited Greek resorts in 2010.
The figures were impressive. The total number of Russians, who chose to holiday in Greece, exceeded 320 thousand people. This figure is by 150% more than in 2009. This sudden surge of interest toward Greece allowed the Russians to become the third most massive group of tourists in the country, yielding only travelers from the UK and Germany.
Among the reasons that helped to increase tourist flow from Russia to Greece the Deputy Minister George Gikitiadis in an interview with Russian media described such factors as facilitating of visa procedures and overall decline in the cost of tours to Greece.
It is worth noting that since 2008 the prices of tours to Greece in Russia show steady decline. One of the main reasons for the decline in prices experts call intensifying competition in this sector among the three major tour operators: “Pegas Touristik”, “Tez Tour” and “Natalie Tours”.
To date, Greece is one of the most popular summer holiday destinations among Russian tourists. The most popular country for holiday among Russians is traditionally Turkey. According to the figures published by RIA Novosti, the number of tourists from Russia in Turkey in 2010 was amounted to 3 million people.
Anyway, Greece still have a chance to lure some number of Russian tourists and send them from the Turkish resorts to the beautiful islands of Crete, Santorini and the Cyclades. At the expense of cultural affinity with Russia (in both countries the majority of believers are Orthodox Christians), as well as by optimizing the price of tours Greece can count on the continuation of a successful trend in 2011.