On November 7, 2010 in London, in the Grosvenor House hotel, was held a solemn ceremony of one of the most prestigious awards in the field of tourism business - World Travel Awards. This award was established in 1993 as recognition of the highest quality of services in tourism and travel around the world, by the founder and perpetual president of World Travel Awards, an Englishman, Graham Cooke.
The award has 50 nominations, among them are "the best tourist destination", "the best hotel", "the best beach", "the Best airline" and others, voting for this or that candidate is organized on the site of the organizers throughout the year, in it will participate more than 183 thousands of professionals, including representatives of tour operators, travel agencies, transport companies and organizations. World Travel Awards enjoys great authority and is very prestigious. Journalists even call it the "Oscar" of the world tourism industry, therefore, not surprising that many companies try to get into its ratings. In 2010, to the World Travel Awards nominations were submitted more than 5,000 companies from 162 countries.
Among today's winners in several key nominations are Turkish, Austrian and American hotels. Thus, in the nomination of the “Best designer hotel” the first place for the fourth time took the Adam & Eve hotel in Belek, Turkey. The world's best resort for diving is an Egyptian hotel The Royal Savoy Sharm El Sheikh, and the fans of alpine skiing World Travel Awards advised to visit Dorint Vital Royal Spa in Seefeld, Austria. Totally Barbados was recognized as the best site for travel directions, and the best channel for TV travelers is BBC World News.
As ordinary tourists are increasingly using the list of winners in the nominations of World Travel Awards, to be sure that they choose an optimal service, the travel companies that were included in this rating receive not only international fame and advertising, but also a significant profit.