Advertise a holiday apartment clearly and accurately

A useful holiday-apartment listing answers the questions guests ask before they book. Present the property accurately, show the important costs and keep availability and contact information current.

Key facts at a glance

• Describe the location, capacity, rooms, beds, bathrooms and access accurately.
• Use recent photographs that show the actual property and its surroundings.
• State included services, additional charges, deposits, restrictions and minimum stays.
• Explain parking, stairs, accessibility, pets, children, internet and outdoor areas.
• Keep availability, prices, arrival arrangements and contact details up to date.
• Review every claim before publication and after any change to the property.

State the important facts first

Start with the location, property type, capacity, bedrooms, bathrooms and the strongest genuine features. Be precise about distance, views, access and shared facilities. Avoid broad promises such as “perfect for everyone” when the property has stairs, limited parking or other conditions guests need to know.

Use accurate photos and room information

Use clear, recent images of the rooms, sleeping arrangements, kitchen, bathrooms, outdoor space and access route. Show features that affect a decision, such as stairs, low ceilings, narrow entrances or shared areas. Check that captions and room descriptions match the current layout.

Show price and availability clearly

Explain what the base price includes and identify cleaning charges, taxes, deposits, linen, heating or other additional costs where applicable. State minimum stays and seasonal conditions. Review the pricing approach regularly and remove dates that are no longer available.

Answer enquiries consistently

Prepare clear answers about arrival, parking, pets, children, accessibility, internet, local services and cancellation conditions. Keep a record of confirmed arrangements so the guest receives the same information before arrival. Link the listing to the relevant check-in instructions when the booking is confirmed.

Review the listing before publication

Check every photo, measurement, amenity, price, date and policy. Ask someone who does not know the property to read the listing and identify unanswered questions. After a renovation, equipment change or rule change, update the listing before taking new bookings.

Frequently asked questions

How many photographs should a holiday-apartment listing include?

Include enough to show the main rooms, sleeping arrangements, bathrooms, kitchen, outdoor areas and access. Accuracy and coverage matter more than a fixed number.

Should I publish the exact address?

Follow the booking platform’s requirements and protect personal security. Give guests enough location and access information to make an informed decision, while sharing detailed arrival instructions only with confirmed guests.

What should the title of the listing promise?

It should identify the property type, location or setting and one or two genuine advantages. Do not promise a view, facility or level of privacy that every guest cannot reasonably expect.

Which additional costs should be explained?

Explain any cleaning, linen, utility, tax, deposit, parking or service charges that are not included in the displayed accommodation price. Make the timing and payment method clear.

How often should I update the listing?

Review it whenever the property, equipment, rules, prices, availability or access arrangements change. A regular seasonal check also helps catch outdated photographs and information.