Apartment successfully advertised

Holiday home for a rental advertisement Red wooden house with windows and garden plants as a symbolic image for a factual representation of a holiday accommodation.

Brief facts on the subject

  • The title must honestly name accommodation and main benefits.
  • Photos should be current, bright, complete and appropriate to the description.
  • Room layout, sleeping places, equipment, location, access and restrictions belong in the text.
  • Price, incidental costs, minimum stay and cancellation conditions must be understandable.
  • The listing is updated after changes to equipment, price or environment.

Start with the most important facts

First, name location, type of accommodation, size, rooms, sleeping places and special location advantages. This is followed by the kitchen, bathroom, outdoor area, WLAN, parking space, washing facility and other actually existing equipment.Preparation before rental helps to check the information against an inventory list.

Avoid unclear superlatives such as dreamlike or perfect. Guests need information for their decision: Are there stairs? How far is the next purchase? Is the street audible? Are pets allowed? For whom is the accommodation not suitable? Honesty protects both sides.

Use photos and floor plan wisely

Photograph rooms in a clean, habitable condition. Show sleeping places, kitchen, bathroom, living space, outdoor area, view and, if necessary, access or parking. Images must not give a false impression of size, distance or equipment and should be renewed after renovation or significant changes.

A floor plan or a clear room layout complements the pictures. The Access information should not be replaced by a beautiful photo: paths, keys, parking and access are described separately and understandably.

Explain price and availability

The displayed price needs a period and an occupancy. Indicate what costs are included and whether cleaning, bedding, tourist tax, energy, pets or additional people are charged separately.The rental price calculation and detailed pricing help to plan the offer economically.

Specify minimum stay, arrival and departure times, deposit and essential cancellation conditions in clear language. When prices change by season, a small overview helps more than an opaque collection of surcharges.

Reliably answering questions

Determine who will answer requests and what information will be checked before a commitment: period, number of people, pets, special needs and expected arrival. Following the booking Accommodation agreement and payment information and a reliable contact.

Promise only services that are actually organized. One solid cleaning process and Clear house rules ensure that the advertisement is consistent with reality. Check the listing regularly for outdated images, prices and links.

Sample for a clear advertisement

Title: Apartment with two bedrooms, balcony and parking in [place]. Short description: [number] guests will find [room distribution]; Distance, access, equipment and important restrictions are also mentioned. This is followed by equipment, sleeping places, location and arrival, then price, additional costs, minimum stay and cancellation conditions.

For the pictures, a comprehensible order is helpful: exterior view, living area, kitchen, each bedroom, bathroom, exterior and, if necessary, parking or access. Use current photos and describe only things that are actually available with each booking.

Before publication, a second person should consider whether: Price and additional costs, Access information and House Rules correspond to the actual process.

Before publication should also Tax and local taxes be checked so that price information and additional costs are presented completely and comprehensibly.

Check an advertisement from the point of view of the requesting guests

Read the finished listing once as if you were seeing the accommodation for the first time. Are the location, size, sleeping places, bathrooms, kitchen, outdoors, parking, pets and barriers understandable without question? A floor plan or a clear spatial division prevents false expectations. Photos should show all the important rooms, the access and the outdoor area and form a realistic order.

Price, minimum stay, final cleaning, energy, deposit, tourist tax and possible additional services are clearly part of the offer. Mark free and occupied periods reliably and answer requests with the same facts. The exact private address does not have to be public for security reasons, but should be communicated in a comprehensible manner before the conclusion of the contract. Compare the result with the processes for Arrival, House Rules and Delivery.

Reliably maintain requests, calendars and changes

A good advertisement remains useful only if occupancy, prices and equipment are current. After each change, check if calendar, photos, description and additional costs match. Respond to requests with a clear summary of time period, people, pets, benefits, and open points. In this way, misunderstandings before concluding a contract can be avoided.

Explain limitations as clearly as benefits. Steep access, a small kitchen or a remote location can be crucial for some guests. The information on: Preparation, Arrival and House Rules should be continued clearly from the advertisement.

Frequent questions

How many photos does an advertisement need?

There is no fixed number. It is important to have a complete, up-to-date presentation of all crucial rooms, outdoor areas and access situations.

Should the exact address be published?

This depends on security and booking process. The situation must be understandable, sensitive access data does not belong in a public advertisement.

What can I promise in the title?

Only a permanent and verifiable advantage. Exaggerations lead to false expectations and conflicts.

Should additional costs be mentioned?

Yes, the total price and all essential additional costs should be clearly visible before booking.

How often does an advertisement need to be updated?

After changes immediately and otherwise regularly before each season. Photos, equipment, prices and travel advice must be correct.

Photo: Ilya

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