The small island nation of Nauru located in the South Pacific has decided to attract tourists with unusual promo. "Feel yourself thin!" - this slogan was selected for the advertising company on Nauru.
Today the island of Nauru is known as a region of beach holidays. It is also one of the smallest states and the only country in the world without capital. Nauru is located only 42 km from the equator and is literally created for a leisurely pastime. However, as the island is cut off from the main tourist flows, it has to invent new ways of attracting the tourists.
As it turned out, the tiny size of Nauru is not the only distinguishing feature of this state. Among other things, the island is famous for the fact that the weight of virtually every Nauru resident has long gone beyond the standards - the majority of the Nauru population is fat.
The government of Nauru does not hide the fact that their new advertising campaign is designed primarily for the US market, where, according to the recent data, more than 74% of the population suffer from overweight.
It should be noted that the use of the overweight trend can be found not only in advertising on Nauru. Thus, the main national airline offers a special menu "eat as much as you like".
The authors of a new advertising concept note that overweight tourists can feel on Nauru like at home. They do not have to worry about shortage of food. Website gadling.com quotes Hoku Detemano – the Minister of Tourism of Nauru - who notes that it will be enough food for everyone.
The news about the beginning of the campaign, which was published on April 1, 2012, was one of the most debated topics of the island tourism press.
Photo: Vitali Naidion